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// free tool

Free schema markup generator

Generate valid JSON-LD structured data so Google and AI engines understand your pages. Pick a schema type, fill in the fields, and paste the output into your <head>.

Schema type

Output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

// paste inside <head> or in a <script> tag at the bottom of <body>

// next step

You’ve marked up one page — but is the right schema on the right pages everywhere else? Rankport audits structured data across your whole site and shows what’s missing.

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What is schema markup?

Schema markup is structured data that spells out what a page means, not just what it says. Using the vocabulary from schema.org and the JSON-LD format, it tells Google and AI answer engines that this number is a price, this block is a recipe, this person is the author — so they can quote you accurately and show richer results.

How to use this generator

Choose the schema type that matches your page, fill in the fields, and the tool assembles a valid JSON-LD block — script tag and all. Copy it into your page’s <head>, then confirm it with Google’s Rich Results Test before you rely on it.

FAQ

What is JSON-LD?
JSON-LD is the format Google recommends for structured data: a small block of JSON in your page head that labels what the page is — an article, a product, an FAQ — in machine-readable terms.
Will schema get me rich results?
It makes you eligible. Valid markup is a prerequisite for rich results like review stars or FAQ accordions, but Google decides when to show them — clean, accurate data is your best shot.
Where do I paste the output?
Inside a <script type="application/ld+json"> tag in your page's <head>. This tool gives you the complete block, script tag included, ready to drop in.